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Top Features a Contractor Website Must Have It is important to operate a website for marketing your services if you’re a contractor. No matter if you’re a roofer, plumber, or landscaper, acquiring a nice business site can help reach out to more potential customers and increase your earnings. However, there are best practices for contractor websites that are vital to the online success of such businesses. Here are standard and important features that your contractor website should have: Attractive Design
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Looks play an important role when it comes to company websites. Your website should have a design and layout that projects your brand positively online. Prospective customers are likely to view a website in positive light if it’s poorly designed.
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User-Friendly Prospective buyers should not encounter difficulty accessing certain pages of your site. Navigation of your website must be intuitive so that visitors don’t always need to refer to somewhere to learn about where they ought to be to perform actions important to your business such as inquire, order, or register. Responsive Design Recent statistics show that the majority of web traffic is coming from mobile devices such as smart phones and tablets. But the website you’re offering for access via desktops cannot be the same as that for smaller mobile devices because of issues such as navigation and readability. At the same time, it’s costly to build and run two separate contractor websites, one for mobile access and another for desktop use. Reactive design is the best strategy for netting maximum traffic from both mobile and desktop sources. This kind of design entails developing one site with the ability to adjust its attributes, for example fonts and navigation, to enable easy viewing on the screen of the visitor’s device. Valuable Content and SEO After creating a website, great content will give it life and meaning. As such, provide valuable onsite content that drives visitors into making a desired move. This content must be optimized around certain keywords that potential customers are typing on Google while looking for the type of service you’re offering. This technique of optimization brings better search page results rankings, and finally, more relevant web visits. Company Portfolio When you need to win new customers, a strategy that can help earn their trust is featuring a portfolio that exhibits your past projects and customers. In case new customers arrive at your website and notice that your past customers are satisfied with the quality of your service, your portfolio is offer a priceless endorsement for the cost of nothing. If you hope to offer your online company a profitable, sensible existence, the best practices for contractor websites should be adhered to.